Our Vision and Values

Our vision is to be the world’s best loved home fragrance brand that everybody wants to Wax Lyrical about.

To achieve our vision,

we believe upholding our primary values is key:


Are at the heart of everything we do.

We promise to deliver outstanding market leading products, innovations and service levels to our loyal customers.


As a UK manufacturer, we are passionate about quality production.

We will produce the highest quality home fragrance products in the world.


We are dedicated to working with our local community.

We are an actively green and caring company and pride ourselves on being environmentally responsible.


We will work together as the Wax Lyrical family.

We treat others, not just how we would like to be treated - but how they would like to be treated.

Embrace Change

We enjoy a challenge.

We will continually challenge ourselves, ask questions and strive for excellence in everything we do.

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